![]() ![]() ![]() We are also seeing more macadamias being used as an ingredient, which is very encouraging.”ĭuring the world’s largest trade fair for the food and beverage industry, Anuga, in October 2019 in Germany, the top 10 trends in food were identified and the macadamia industry will be pleased to know that most are relevant for this sector. “It was exciting to see Magnum launch a macadamia ice-cream at the end of 2019 and these types of endeavours need to be embraced and new ones supported. Whyte said these new markets needed to be supported to enable them to grow into the future. While the big three markets of the US, China and the EU would remain the place where most macadamias were sold, new markets are emerging in South America, the Middle East and Asia. Whyte said this would result in ongoing pressure on the kernel market, with prices remaining firm. Globally the macadamia supply is expected to remain similar to 2018, at 60 000 tons kernel, due to the drought and fires in Australia. Whyte said these sales probably include some plantings in Mozambique, Zambia, Zimbabwe and Swaziland, although the majority would be within South Africa, in Mpumalanga and KwaZulu-Natal. Meanwhile, plantings in South Africa are rapidly continuing and nursery sales figures have shown plantings of more than 5000 hectares per year, an increase from the 2000 hectares reported in previous years. He highlighted the effect of the Australian fires on their crop and said there was talk of the crop reaching only around 35 000 tons NIS, even less than the extremely disappointing 2019 crop of 42 900 tons NIS. Malawi and Kenya are also expected to have decent crops.” This is by no means a bumper crop as we are off the long-term forecast, which would have put the 2020 crop at closer to 70 000 tons NIS. However, overall, the crop is expected to grow steadily due to young orchards maturing, to around 64 000 tons nut-in-shell (NIS), up from the 2019 crop of 58 000 tons NIS. “There has been some flower loss to a dry and hot start to the summer and some blossom blight in the Levubu region. In 2019 for example, there were record levels of consumption in key markets like the United States, the European Union, Japan and China.Ĭommenting on 2020 crop forecasts, Alex Whyte, sales manager for Green and Gold Macadamias, said South Africa has generally experienced satisfactory crop development conditions thus far. While drought adversely affected crops in key growing regions of South Africa, Australia and Kenya last year, resulting in a lower volume than initially forecast, the longer term supply is set to grow alongside demand. Compared with other tree nuts, macadamias specifically have experienced the highest increase in value over this time. Total tree nut value has more than doubled in the past decade, estimated at US$38 billion in 2018. On the market side, food product manufacturers are increasingly developing products containing macadamia nuts, which will necessitate a consistent supply of high quality nuts going forward. Processors are investing in cutting edge value-add technology to support future customer needs and the volumes coming into the factories. Macadamias remain at the forefront of global consumption habits and one needs only to look at the amount of investment on a processing level to realise great things are expected from this product in years to come. ![]() The confluence of health-based, ethical and sustainable eating trends remains the core driver to this growth, presenting lucrative opportunities for the macadamia industry in the future. The market for macadamias remains bullish, and shows no signs of slowing down. Capital investment by processors into cutting edge technology and the ever increasing range of macadamia products on shelves are clear indicators that South Africa’s industry remains on an upward trend in line with growing export demand. ![]()
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